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Towards the end of the 20th century, the World Wide Web was a nascent technology that was largely used for military communications.
Little did anyone know that in less than 25 years since its inception, the internet would become an indispensable part of our lives, and forever change the way we learn, work, shop and entertain ourselves.
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Vodafone WebBuddy is a suite of online presence tools that enables small businesses to set up professional responsive websites, get advanced business email, or start selling products through an. Vodafone Idea launches WebBuddy to enable Small Businesses to go online; National, Vodafone Idea Business Services (VIBS), the enterprise arm of Vodafone Idea Limited today launched WebBuddy – a complete suite of online presence tools that can power Small Businesses.
Internet penetration has transcended borders, thanks to increasing affordability of smartphones and data packages. In India, the number of smartphone users is expected to rise by 84 percent to 859 million by 2022, according to a study by Assocham and PWC.
The challenges to having an online presence
Small businesses, the cornerstone of India’s economy by way of employment generation and economic activity, are aware of the change in consumer behaviour brought on by digitisation.
Some stakeholders that already have a digital presence are also aware of its potential to expand their clientbase beyond their current physical location. According to a survey, almost one-third (32 percent) of the total Indian small businesses surveyed (that are online), reported they already have a website, and about 19 percent said they plan to build a website soon.
However, they often do not have the time, skills or resources needed to reach out prospective customers online and engage with them in a relevant manner. Take the example of Bhagyalaxmi Gas Industries — A Vadodara-based business that has been supplying gases like Oxygen, Argon, Nitrogen, Zero Air, among others, to local manufacturing, fabrication, oil and gas, and medical companies.
Bhagyalaxmi Gas Industries is a small-sized business operating since 1999 and has an annual turnover of Rs 3.5 crore. Being a small business, it would seek out its clientele by traditional “meet-and-greet” and referral practices, which was time and resource-consuming. It would also resort to traditional ways of marketing that increased the costs of their offering,and had a limited reach in comparison to digital marketing.
Riding the digital wave with Vodafone WebBuddy
The team at Bhagyalaxmi Gas Industries found the perfect solution to overcome these hurdles in Vodafone’s WebBuddy — A suite of services specially crafted for small businesses to create an online presence and amplify the outreach of their business beyond the confines of their physical location.
Having a website that conveys a sense of professionalism is important, and according to a Stanford web credibility research, close to 75 percent of consumers judge the credibility of a business by looking at their website design. With WebBuddy, Bhagyalaxmi Gas Industries got its own feature-rich, modern website up and running in no time. This is because their website was built on a professional and appealing template, which Bhagyalaxmi Gas Industries selected from the hundreds of options offered by WebBuddy.
he business also has the option of adding as many additional pages needed to their website at no cost of their own, and without any coding skills from their end. With their website, Bhagyalaxmi Gas Industries could also reach out to prospective customers by adding their contact details, their portfolio of work and customer testimonials at no cost. The website was also responsive, which meant the company could reach out to many more potential customers as the website could work across any array of devices including desktops, tablets and smartphones.
Professional email addresses go a long way in conveying professionalism to clients. Through WebBuddy, Bhagyalaxmi Gas Industries secured its unique Domain, which they used to create professional email addresses that offers up to 10 GB in storage, enhanced security with anti-spam and filters, and superior accessibility across all devices, among other advanced features.
The Vodafone edge
Bhagyalaxmi Gas Industries did not have the technical skill to create the online presence they needed. This was no more a barrier as Vodafone’s technical staff took care of all their needs — right from setting up all the basic infrastructure, to getting the website up and running, and setting up professional email addresses for all employees of the company.
But this was not all. The industrial gas manufacturer and supplier found it easy to operate its website and manage its email addresses as the Vodafone team was always available to provide the required support and guidance, be it for technical or non-technical issues.
Future plans
Through the power of social media and digital marketing, Bhagyalaxmi Gas Industries now plans to increase the awareness of their offerings to potential customers at a reduced cost. As a result, they hope to offer their products and services at competitive rates.
With the potential to expand their client outreach beyond their own geographical area, Bhagyalaxmi Gas Industries now looks at a new wave of growth. They foresee that they would need to upgrade their email and security services to effectively cater to their larger client base.
To know how Vodafone WebBuddy can improve the visibility of your business with a range of customised plans that fit your needs and budget, click here
Consumer behaviour has undergone a tremendous shift in the past decade, thanks to the growing internet penetration in the country, which is credited largely to the growing use of smartphones. In fact, the number of smartphone users in India is expected to rise by 84 percent to 859 million by 2022, according to a study by Assocham and PWC.
Access to the internet affects the spending habits of the consumer. According to a report by bazaarvoice, 82 percent of smartphone users carry out research on their phone before making an in-store purchase.
These trends point to a single reality: The online world is inseparable from today’s consumer, making it imperative for businesses to have an online presence to stay relevant to these consumers. Annotation edit.
The challenge
Most small businesses often lack the time, skills or resources to craft the required online presence to stay relevant to their target consumers. Take the example of AC Transformers Services — a business that offers a variety of small and medium-sized industrial equipment such as conservator tanks, Buchholz relays, air release plugs, flexible separator gasket sets, and electrical bushings, among others.
Since 2011, the company has been supplying their products and services to prominent clientele including Essar, Welspun, Siemens and Nayara Energy, among others. Most of their customers are onboarded through industrial references and face-to-face meetings. However, the business runs with limited staff, making in-person marketing difficult.
Given its annual turnover of Rs 1 crore, advertising costs were also an expensive affair in comparison to the size of their business. In fact, any additional costs in business development adds to the cost of the products, making it less competitive. Microsoft office for mac os x 10.10.5.
Crafting a strong online presence
The team at AC Transformers found the perfect solution in Vodafone’s WebBuddy — A suite of services carefully designed for small businesses to create a customised online presence that would showcase its offerings to millions of netizens. With WebBuddy, AC Transformers got its unique Domain, which they leveraged to create professional email addresses that offers up to 10 GB in storage, enhanced security with anti-spam and filters, and superior accessibility across all devices, among other advanced features. These email addresses are crucial in creating a sense of professionalism for potential customers, and expanding their outreach.
In the past, it was tough for AC Transformers to present themselves to prospective clients without a proper website, nor were they able to reduce their dependence on expensive, traditional ways of marketing. To create real impact with customer outreach and aid their efforts in digital marketing, AC Transformers also created a feature-rich, modern website through WebBuddy that helped them in reaching out to clients at no cost. The responsiveness of the website meant that potential customers could view AC Transformers’ online profile, search and contact them across any device, be it a desktop, tablet or smartphone.
The Vodafone edge
Being a small-sized business, AC Transformers did not have the know-how, time or resources to gain the skills needed to make a professional website. On signing up for Vodafone’s WebBuddy services, Vodafone’s technical staff took care of all these issues — right from setting up all the basic infrastructure, to getting the website up and running, and setting up professional email addresses for all employees of the company.
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Even after the setup, operating the website and managing their email addresses was a hassle-free experience as the Vodafone staff was easily accessible to provide the required support and guidance, be it for technical or non-technical issues.
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Future plans
The team at AC Transformers hope to provide their products and services to clientele beyond their own geographical area. As a part of their website and digital marketing strategy, they are planning to build awareness around their offerings to potential customers through social media and increase their client base.
By pivoting to digital marketing, they are looking at significantly reduced fixed costs that come with the traditional way of marketing. This would help them in increasing competitiveness and allow them to offer their products and services at more attractive rates.
They also hope to kick-off a virtuous cycle, where access to a vast number of potential clients would eventually help in increasing their business. And to effectively cater to a larger client base, it would require them to upgrade their email and security services.
To know how Vodafone WebBuddy can improve the visibility of your business with a range of customised plans that fit your needs and budget, click here